About Smart Products SA

Established in 2008, we're one of the leading importers and wholesale distributors of craft and sewing materials in Southern Africa.

We founded the company to bridge a gap in the market: accessible, high-quality craft supplies at fair wholesale prices. Today we supply a curated range built around what our retail partners actually ask for.

Global reach, family values

As a family-owned business, we combine local industry experience with international supplier relationships, distributing brands including Circulo (Brazil) and Sewmate (Taiwan) alongside our own in-house range.

We supply group retailers and a wide network of independent craft and haberdashery stores across Southern Africa.

What we focus on

• Sourcing: curating supplies that match what the craft and sewing market actually needs.
• Service: a sales team that knows the product range and the retailers we work with.
• Reliability: consistent stock and straightforward trade accounts.